Largo, FL (June 25, 2010) – Corvest, a top-25 promotional products supplier and parent company of Adva-Lite, Toppers and It’s All Greek To Me, has announced the merger of its Marketing and Product Development teams. The new structure will allow the company to better serve its customers’ needs with market-driven products and promotions.
“In addition to managing the product lines from conception through execution, the newly-created product management team will focus on planning and development with customers for custom and unique product development opportunities,” said Jason Miller, President of Corvest. “We are confident that these changes will have a positive impact on Corvest from both an internal and external point-of-view and will position our company for growth.”
Mark Holland, Vice President of Marketing, will lead the new structure, focusing on customer loyalty and satisfaction by implementing plans to improve all customer touch points. The first initiative under this new philosophy will be the integration of the Sample and Collateral Fulfillment Department into Marketing.
Reporting directly to Mr. Holland will be new hire Melissa Ralston, Director of Product Management. Ms. Ralston brings more than 10 years of marketing experience to Corvest including seven years with BIC Graphic International. She will supervise the product management team and work closely with Corvest Asia to ensure product consistency and service excellence.
The Creative Services Team will continue to report directly to Mr. Holland and will be responsible for the creation of advertisements, catalogs, Web sites and a variety of corporate communications and public relations initiatives.
About Corvest
Award-winning, multi-million dollar promotional products supplier Corvest owns and operates three highly successful operating units—Adva-Lite, Toppers and It’s All Greek To Me. Each unit has been in operation for nearly 50 years. The company boasts over 300,000 square-feet of manufacturing, warehouse, distribution and office space in central Florida. Owned by Siglo Holdings, Corvest has access to 70,000 square feet of additional manufacturing and warehouse space in Santa Fe Springs, California and Tijuana, Mexico. For more information, please visit www.corvest.com.
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